Most studios show you the finished logo and skip everything that led to it. Here is what to ask about before you sign anything.
We asked people outside the design industry what they notice about a brand. Almost none of it was the logo.
The parts of an identity system that do the most work are usually the ones clients spend the least time reviewing.
Prototyping earlier changed the conversations we have with clients. Here is how we use Figma to get there faster.
Some of the most confidently repeated rules in web design are holding projects back. These are the ones we hear most often.
