An independent print quarterly that needed a structure flexible enough for long essays and photo stories in the same issue.

Paper Atlas runs eight thousand word essays next to twenty page photo stories. The previous template served the essays well and forced every image into the same column.
We rebuilt the issue around a grid with two modes that share a baseline, so a spread can switch between them without the reader noticing a seam.
Alongside the template we produced a short production guide covering paper stock, image preparation and the handful of typographic decisions the editorial team makes each issue without needing a designer.

Early exploration
Paper Atlas runs eight thousand word essays next to twenty page photo stories. The previous template served the essays well and forced every image into the same column, which made the photography look like an afterthought.
The brief was a structure flexible enough for both, without the seam showing when an issue moves between them.

Working through the structure
One grid with two modes, sharing a baseline, so a spread can change character without changing structure.
The quarterly ships on schedule with a smaller team than before, and the photography finally gets the space it was commissioned for.

The finished system